5 Best SEO Content Writing Tools & Software Assistants


This guide includes a list of the best SEO content writing tools.

Below, you’ll find a list of the best SEO writing tools to make the content creation process much easier. The SEO content writing software recommended here will offer suggestions and guidance to ensure that your web content is not only optimized well for SEO but is also informative, readable, and interesting to your target audience.

By the end of this guide, you’ll have a good selection of the top SEO writing assistants to try out, all of which can help to improve your site’s content optimization, and ultimately, the rankings on search engines like Google, Yahoo, and Bing.

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Best SEO Content Writing Tools & Software Assistants

1. Surfer SEO

Surfer SEO is the best SEO content writing tool on the market in terms of article optimization, content editing, outlining SEO briefs, auditing existing articles, and generating AI content.

You can use Surfer SEO like a word processor on the company’s site or install the WordPress plugin to make your Surfer experience as seamless as possible with your Gutenberg Editor.

This SEO writing assistant is designed to improve your SEO score as you write so you know how under or over-optimized it is for specific keywords and semantically related words that are required for higher rankings in the search engine results pages (SERPs).

As you write in Surfer, you can refer to the sidebar metrics which will constantly update your content’s SEO score. You can also quickly view the keywords you should be included in the content as well as the suggested page structure. This setup makes it easier to plan your content, choose how many headings and images to include, optimize for long-tail and short-tail keywords, etc.

Surfer SEO is brilliant SEO content writing software as it makes it much easier to keep an eye on your on-page SEO without really having to think about it. You can also use the keyword research tool to develop a list of keywords and semantic keywords for any type of content. Plus, there is an Audit feature that lets you analyze existing content to find new ways to improve it for on-page SEO to achieve higher rankings in the SERPs.

A newer feature is the AI Generator which allows you to create ready-to-rank articles in minutes. The tool will research, write, and optimize a piece of content at the click of a button. The only downside is that the Surfer AI add-on costs around $29 per article which is much more expensive than other AI writing tools like ChatGPT that can produce a 1,000-word article for $0.03.

There are four pricing plans for Surfer SEO: Essential, Advanced, Max, and Custom. The Essential plan starts at $69 per month (if paid yearly). You can find out more on their pricing page.

2. SEO Writing Assistant by Semrush

SEO Writing Assistant by Semrush allows you to check your content for any issues that may impact SEO as you’re writing a new piece of content. This SEO writing tool gives you in-depth insights into the readability, originality, and tone of voice for each article or blog post you create for your website or a client’s site.

What’s also great about the SEO Writing Assistant by Semrush is that works seamlessly with Google Docs, Microsoft Word, and WordPress using plugins in addition to using the tool directly in your Semrush account.

You can use Semrush’s keyword research tools to feed important keywords into the SEO content writing assistant. This allows you to add keywords organically as you write rather than shoehorning them into your blog posts or articles after a piece of content has been written.

Semrush will give you detailed tips on how to improve each piece of content. Working similarly to Grammarly (reviewed below), Semrush will enable you to create more accurate content and help you to keep your target audience in mind as you write. You can even set the location of your key audience, which will influence the suggestions.

You can use the SEO Writing Assistant within the Semrush platform, or you can download the add-on for Google Docs, WordPress, or MS Word. This will allow you to access Semrush’s key insights while using your preferred platform for content creation.

Some other key highlights of this SEO content writing tool include:

  • Provides instant recommendations for content optimization based on the best-performing articles on Google for your target keywords.
  • Checks the originality of a piece of text with the plagiarism checker feature.
  • Includes AI assistants to help you save time on composing and rewriting pieces of text with the Rephraser, Compose With AI, and Ask AI features.
  • Readability analyzer that shows you all of the different metrics that affect your readability score like word count, title issues, and content issues.
  • Keyword density checker.
  • Recommended keywords to use that are semantically related to your seed keywords.

You can try Semrush SEO Writing Assistant for at no charge with a free Semrush account. However, with a free account, you can only create one template to experience how the SEO content writing tool works.

To get full access to the SEO Writing Assistant, you’ll need to have a Semrush Guru account that starts from $249.95 per month which is aimed at mid-size businesses and agencies. You can read more details on the pricing page.

3. Page Optimizer Pro

Page Optimizer Pro is another excellent option in terms of content writing tools for SEO. Page Optimizer Pro gives you an on-page SEO score so you can get an instant idea of how well your content will perform for its target keywords.

Page Optimizer Pro also gives you suggestions for improvement so you don’t have to guess about ways to improve your content optimization scores. This SEO writing software suggests that a score of 80% or more is the key number to aim for to get better rankings in Google.

Writing content in the editor makes it very intuitive to add keywords and create your content structure with SEO in mind. It works similarly to Surfer SEO in that regard. You can even share a private URL for freelance content writers to gain access to the tool so they can stay on track with optimizing the content for specific SEO keywords in the body content and headers.

A new edition to the Page Optimizer Pro toolset is the AI Writer. This feature also works like Surfer AI where it creates optimized content for Google at the click of a button without you having to write or optimize the content yourself. Additionally, the AI Writer can create completely new sections or regenerate specific page sections without having to re-generate the whole page each time. Plus, the AI Writer software works with more than 60+ languages.

Page Optimizer Pro offers a 7-day free trial. Pricing starts from $27 per month for the Basic plan which includes 20 credits. You can find out more on their pricing page.

4. Frase

Frase is one of the most unique SEO tools for content writing. It was also one of the first AI-powered writing assistants on the market for search engine optimization.

The Frase Content Module is an SEO-powered tool that helps you find important questions your target audience is asking about the topic you’re writing so you can create the most helpful and engaging content for your readers. Once you enter a keyword, Frase performs in-depth research and provides suggestions to help you write the most well-optimized article.

You can also type in a content title to quickly generate a page structure to use, meaning you don’t have to think about the best titles for content headers for the outline and can follow Frase’s suggestions instead.

The tone of voice you want to achieve can be set in Frase to automatically generate wording suggestions to keep your content on track as you write. This makes it much easier when it comes to editing, as you can fine-tune the content as you go to match a specific brand’s tone of voice for its target audience.

Additionally, Frase also gives you insight into what your competitors are creating in terms of SEO content. This SEO writing assistant will compare your content’s keywords with the keywords used by your closest competitors. Then, it offers a visualization of the keywords used by competitors and their frequency so you make sure your content falls within the same range for on-page optimization.

Google Docs and WordPress integration are available in addition to using the Frase content writer on the company’s website.

Frase has a 5-day trial for $1. Their pricing starts from $14.99 per month for the Solo plan which includes 4 optimize articles per month. You can find more details on their pricing page.

5. Grammarly

Grammarly is another one of the best content writing tools for SEO that every website owner, freelance writer, and content agency should use. At a basic level, Grammarly allows you to create high-quality, engaging content for your site visitors for free.

Working like a word processor in Google Chrome, Grammarly will underline any spelling or grammatical mistakes and suggest alternatives to make your content accurate, punchier, and more readable.

You can choose the end result you’re aiming for too, such as setting the tone from academic, business, general, email, casual, or creative. You can also set your intent (to inform, describe, or tell a story) and input information about your target audience and how formal you want your content to be.

Grammarly will then make suggestions for your SEO content based on the details you enter, allowing you to stay on target as you’re writing an article or blog post. That makes it an excellent SEO content writing assistant if you’re trying to create a brand identity and tone of voice with your content that is consistent and familiar to visitors.

Grammarly recently launched a suite of AI writing assistant tools that allow you to instantly generate clear, compelling writing while maintaining your unique voice. From the first words on a blank page to the finished product, Grammarly’s AI text generator can be your co-creator and confidence booster as a freelance writer, website publisher, or content editor.

For the price, Grammarly is becoming a top contender in the SEO industry because it can now write entire article drafts, rephrase sentences, and more. Grammarly has a free plan that includes text generation with 100 prompts, basic writing suggestions, and tone detection. The Premium plan starts at $12 per month which allows 1,00 prompts, full-sentence rewrites, vocabulary ideas, tone suggestions, and more. See the pricing page for a complete comparison of all available plans.

More SEO Writing Tools to Consider

The SEO writing tools recommend above are not the only writing assistants on the market. However, the software we reviewed in this guide is considered our top picks for SEO content writing based on the available features, pricing, and personal experience using the platforms.

If you’d like to explore more options for SEO writing software, then here are some other tools to consider:

  • Clearscope: AI-powered SEO writing assistant. Starts at $170 per month.
  • MarketMuse: AI content writing and planning software. Free plan with limits, then starts at $149 per month.
  • SE Ranking: Full SEO suite of tools with an AI writing tool add-on that starts at $29 per month for 25,000 words of content.
  • GrowthBar: AI-powered SEO content writing software and keyword tracker tool. Starts at $29 per month for 25 articles and 500 paragraph generations.
  • ScaleNut: AI writer and content planner. Starts at $20 per month for 100,000 words of content.

Learn More About SEO Writing

The links below explain more about SEO writing to help you better optimize your articles and blog posts. Use these resources to expand your knowledge on the subject.

SEO Content Writing Tools & Software Assistants Summary

We hope you enjoyed this guide on the best SEO content writing tools.

As you discovered, there are some great SEO writing assistants you can use to create unique, useful, and informative content that is well-optimized for search engines like Google to rank higher in the SERPs and written in a way that is designed to appeal to your target audience. Each of the content writing tools for SEO recommended on this page do an excellent job at helping you improve your on-page SEO and writing abilities. Hopefully, with this list, you’ll end up finding the best SEO writing tool for your needs and budget.

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