What Is Vanity URL: Comprehensive Guide

In business, if you want your professional accounts to be successful, you need to find better ways to talk to your clients. A vanity URL, also called a “branded URL,” is a long URL that has been changed into a short link that fits the brand. It has a unique web address name that uses your business’s brand name or a keyword. In marketing, they are famous because they make URLs easier to remember and share. 

By putting buzzwords in your vanity link, you can get more people to your website and move it up in search engine results. Search engines like Google put a lot of weight on the keywords in a URL when deciding if a website is legitimate and useful. 

What Is A Vanity URL? 

Vanity URLs are often helpful for branding, and they make it easier to share and remember a certain website. They make it easier to track clicks and traffic, so you can use them to figure out how well a campaign or marketing effort did. Vanity links may improve the user experience by making it easier for people to remember the link and share it with others. 

How To Use Vanity URL

Once you have a domain and information you want to share on social media sites, in newsletters, or other places, you can make a vanity URL. Use a tool that makes a shortened URL to make the vanity URL

Try picking a vanity URL that describes your site or product but isn’t too long. A good rule of thumb is to choose something with 8 to 10 characters. Before deciding on a vanity URL, you should also do your research to make sure that the one you choose isn’t rude. 

How To Create Vanity URL

Most of the time, vanity URLs are shorter and more personalized than standard URLs, which makes them easier to share and remember. To use a vanity URL, do the following: 

  1. Choose A Domain Name 
  2. Purchase the Domain 
  3. Set Up DNS Records 
  4. Create a Subdomain  
  5. Test Your Vanity URL  
  6. Promote Your Vanity URL 

Choose A Domain Name 

A vanity URL is usually a shorter version of your company name, product name, or brand name. You need a vanity name for your website before you make a shortened URL. Once you have a few ideas, you can use a name registrar to see if the domains are available.  

If you don’t already have a domain name, choose one that fits your brand, business, or the information you want to link to the vanity URL. Keep it short, easy to remember, and related to what you want to say. 

Purchase The Domain 

If you don’t have someone managing your links for you, you’ll probably want to choose an out-of-the-box link management option that takes care of everything, from hosting the website to registering the name to making the domain and vanity URL

Set Up DNS Records 

A domain name system (DNS) record lets you link your personal URL to the IP address of your website. To test your new shortener and make it available on the web, you’ll need to make a DNS record.  

If you don’t do this step, people who click on your new link will keep getting error messages until you do. After finding the page, all you have to do is add a new DNS record and use your personalized URL as the hostname. Then save your changes and wait until they show up. 

Create a Subdomain 

If you have a website, you can set up a custom subdomain to go to a certain part of your website. By using a subdomain as your vanity URL, you can make domains that are short, useful, and easy to remember. For example, if you have an online shop in an online directory, the URL might be hard to remember. 

Test Your Vanity URL 

After setting up the vanity URL, you should test it to make sure it goes to the right place. Click the link to make sure it gets people to the right page or profile. 

Promote Your Vanity URL 

Spread the word about your vanity URL on your business cards, social media profiles, and other marketing tools to get more people to use it. Check your vanity URL’s performance often to make sure it keeps working as planned. If you ever need to change the URL or update it, you can do so through the control panel of your domain registrar or hosting service. 

Advantages Of Using Vanity URL 

Most vanity URLs are based on a single phrase. They give you a great chance to show your target audience the right keywords and draw them to your service or landing page. 

Also, a vanity URL lets you try out different search phrases and see which ones get the best response from your target audience. You don’t have to use fake links all the time, but they can be helpful when used with a marketing plan. Let’s look at a few reasons you might want to use fake links. 


Sharing content on a branded URL will bring more attention to your business and help people recognize it. People associate your content with a certain short link with your name on it.  

A custom URL looks more professional and is easier to remember than a long line of random letters, numbers, and symbols. It’s a good way to spread the word about your brand because it’s easy to remember and looks more polished and put together.  

There are more than 1 billion websites on the Internet right now, so it is unlikely that you will find the best domain name for your business. You might have to settle for a URL that is close to what you want. But if you have a vanity URL, you can show your brand name in any way you want.  


Vanity URLs can be changed to fit different campaigns, goods, or sales. For landing pages, marketing efforts, or special events, you can make vanity URLs. They are also easy to update or change to fit your brand or business needs as they change. 

Link Sharing 

People are more likely to share a short, simple personalized URL than a long one with a lot of characters. Since there have been a lot of security breaches recently, people who use the internet are becoming more aware of the risks to their safety and security online.  

Links that are hard to understand might look like fake links, which no one wants. So, if you want people to trust you and want them to share your content, you need a cleaner URL. Also, vanity URLs tend to be short and easy to copy because of this. And people who get them will be less afraid to click on the link to see what’s inside. 

Memorable Event URLs 

People are more likely to remember an easy-to-remember vanity URL, which can bring direct traffic to your site. This is especially helpful for people who hear about you from other people or who come back to your site. 


Custom URLs let you keep your brand’s look and feel uniform across different online platforms, like social media profiles, email signatures, and even offline materials. 

Improved SEO 

SEO works better when URLs are short. With Vanity URLs, you can get a shorter version of your domain name and change it to include the keywords you want to rank for.  

When you’re building your website, you’ll probably have trouble with keywords. Many of your pages will use the same keyword or phrase, which will make it hard for the search program to figure out which page to rank.  


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When your pages try to rank higher in Google at the same time, it can hurt your site’s SEO. So, the best way to optimize your pages for your chosen term is to use a vanity URL. 

Why You Should Use Vanity URL?

 The organic exposure of your site (think SEO) may also be impacted by vanity URLs incorporating your company’s target keywords. It’s more likely that Google will recognize this connection and apply it to the results of more searchers if more individuals use your brand name and vanity phrase in their searches. Choose your vanity URLs accordingly. Make sure the URL contains the intended search terms and is simple enough to remember. 

You can promote yourself more successfully by using a vanity URL to build links that contain relevant keywords for your company. Your internet exposure and search engine rankings can both benefit from this. 

Utilizing vanity URLs will allow service companies wishing to expand their marketing reach to gauge the effectiveness of their initiatives. They enable you to quickly monitor the effectiveness of marketing activities. Using distinctive vanity URLs will help you determine which marketing effort is the most successful if you share billboards or fliers.  

Examples of Vanity URL 

As businesses strive for an online presence, a distinctive and succinct URL can help differentiate one’s brand or profile. Vanity URLs meet this demand by providing users with an easy and quick way to access their page. These are a few intriguing instances of vanity URLs that people and corporations have used. 

Do you want to maintain trust while making things shorter and simpler? Here are, in order of brevity, the shortest links you can possibly build on the large group of social media: 

  • Facebook: facebook.com/companyname 
  • Google Plus: google.com/+CompanyName 
  • LinkedIn: linkedin.com/company/companyname 
  • X (Twitter): twitter.com/companyname 


Your internet presence can benefit greatly from having a vanity URL type. You were guided through the process of making a unique vanity URL in this post. 

Instead of having to navigate through numerous subdomains or addresses, your website visitors may quickly access information about your website by using a personalized URL. In order to present a professional image and increase brand recognition, this URL often includes your brand name. 

Thoughts About Vanity URL 

When all your audience needs to do is click, sending links with lengthy text isn’t all that bad. It could be difficult for your audience to remember your link in circumstances like these. Additionally, short, branded URLs are more appealing to internet users. Fortunately, you can quickly and effectively use vanity URLs to support a polished and effective sharing strategy. 

Vanity URLs might hold the secret to your business’s next significant development phase. Try it out with your upcoming marketing initiative. If you follow the advice above, your online branding will improve, and then your website traffic will rise. 

It’s essential to use the right redirects when altering or updating vanity URLs in order to prevent broken links and preserve SEO results. Overall, vanity URLs are a useful tool for companies and people wishing to establish a recognizable online presence and increase the accessibility of their web content. 

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